How does it work?

First make sure you have signed up for either "The Herd" or "The Herd for Her". Don't worry it's free and the you can cancel at anytime, but this is the only way to get access to the Herd 90 group and future announcements. 

Once you have joined one of the memberships, you will have access to join a Herd 90 group.
The group you can join is dependent on what membership you have. 

Groups are now closed.

But that doesn't mean you can't still do Herd 90. Below are the requirements and a downloadable checklist. Just pick a start date, set up some way to track your daily requirements, and get to work!

The Idea:

Two years ago, I started the 75 Hard challenge. While the challenge involved physical and dietary choices, it was much more about mental toughness.

The main goal was to see if you could do what you said you would do for 75 days in a row without excuse, without fail, without giving yourself a "not my fault, I can't help it, I'm a victim" pass.

The results changed my life.

Now that we have launched The Herd, I invite you to join me on this 90-day adventure toward becoming a better man. 

We've modified 75 Hard to touch on all aspects of your life...Emotional, Spiritual, Physical, and Mental, but at the end of the day, this is mostly about self-leadership. Can you lead yourself and do what you say you're going to do, even when it gets hard?

If that sounds interesting to you, join Herd 90. A curated step toward helping men get "unstuck" by shaking things up and being intentional in every aspect of life. 



January 9, 2023 - April 9, 2023 

Group closes at 11:59 January 8, 2023

Daily Requirements:

1 - 45-minute workout
2 - 45-minute workout, must be outside (yes...even when it's -20 and snowing)
3 - Drink one gallon of water. Not coffee, not Diet Coke, not juice, not tea...128 ounces of plain H20.
4 - Read and participate in Proverbs reading plan. 
5 - No alcohol.
6 - Stick to the diet without cheat meals. Don't cheat yourself. 
7 - Keep a prayer journal. Write down one thing you are thankful for, one thing you are worried about, and one you need help with... because you can't do it alone.
8 - Do one act of kindness for someone other than yourself. 
9 - Take a progress photo in your underwear. It's your choice if you ever show it to someone, but looking back at where you started is incredibly powerful. 



​What happen's if I fail?  

The reality is, the majority of people who start this will fail. THIS IS HARD. If you fall off the wagon you have a choice to make, do I start over from day 1 or do I quit? Only you can make that choice.

Do I have to start over even if I accidentally skip one daily requirement? 

Yup, this is all or nothing.

Can I modify any of the requirements?

No, this program was developed for anyone to be able to complete. 

How do you find time for two workouts a day?

Most of us will have to make time instead of finding it. That might mean waking up an hour earlier, sacrificing a lunch break, or going on a walk after the kids go to bed...or better yet, take the entire family on a walk with you.

Is this safe to do if I don't work out?

​Absolutely, the workout's don't have to be lifting weights at the gym. Just intentionally move for 45 minutes. Get your hear rate going, break a sweat, and move you body.

I'm currently on a specific diet, can I still do Herd 90?

You bet, the only dietary restrictions are no cheat meals and no alcohol, the rest is up to you. That could be going keto, vegan, or just giving up fast food for 90 days. Regardless of what diet you choose, make sure it's trackable and sustainable. For example, "eat less sugar" is not a trackable diet, instead try something like "eat less than 20 grams of sugar a day".

Any other questions?

Email and he'll get you an answer asap.

Nine disciplines every day for 90 days; if you're looking for a life change, here it is.